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Market Watch
Cover Stories Series 2012> Q1 Economic Growth Stable> Market Watch
UPDATED: February 27, 2012 NO. 9 MARCH 1, 2012
MARKET WATCH NO. 9, 2012
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THE MARKETS

Baidu Fares Well

China's largest search engine Baidu said its profit in the fourth quarter of last year surged 77 percent year on year to 2.05 billion yuan ($326.3 million) as advertisers increased spending on online marketing.

Baidu, which controls a 73-percent share of China's search engine market, reported revenue of 4.47 billion yuan ($709.5 million) in the fourth quarter, surging 83 percent.

In a conference call with investors, Baidu's CEO Robin Li said profits were driven by a growing number of customers and their willingness to allocate more funds to online advertising.

Baidu's active online marketing customers rose 12.7 percent over a year earlier to 311,000. Revenue per customer rose 61.8 percent to 14,400 yuan ($2,288).

Li said the company would continue to explore long-term international opportunities and was seeking to begin monetizing mobile search traffic.

"Mobile will represent an ever larger percentage of our local traffic, and starting from this year, we make greater efforts to better serve our customers on the mobile platform," he said.

Mining Acquisition

The China Minmetals Corp. said it has completed its acquisition of Anvil Mining Ltd., a Canadian copper producer with assets in the Democratic Republic of Congo.

Minmetals Resources, a subsidiary of China Minmetals, paid around $1.33 billion for a 90-percent stake in Anvil.

Andrew Michelmore, CEO of Minmetals Resources, said the move represents a solid step for the firm in global expansion, adding that the acquisition will help the group develop its overseas copper business.

The acquisition will also help increase Minmetals' global copper and cobalt supplies and ease China's metal shortages, he said.

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