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Reading Market Challenges
Technological advancements have made e-publishing an irreversible trend, creating a huge market for e-readers—even though only distinctive product features provide competitive advantages
The E-Reader Boom

The year 2009 is widely considered the first year of the e-reader era in China. In the absence of Amazon.com and Sony in China, local IT giants joined in to cut a slice of the market. It's estimated that Chinese e-reader shipments exceeded 300,000 units in 2009

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Embracing E-Books
It seems that the Chinese e-reader industry is ready to take off, but the industry's future depends on the contents provided by publishers
Li Xinshe
"The vibrant growth of e-books is bringing unlimited opportunities to traditional publishing industry."
Ma Jie
"E-books will coexist with paper books in the very long term, and each form will enjoy comparable market shares."
Ge Xiaozheng
"E-books will not replace print publications, but we must embrace the electronic trend without reservation."
Zhen Qiang
"It remains to be seen how e-books will influence people's reading habits."
Growing Pains
Wang Bangjiang, Vice President of Beijing-based Hanvon Technology Co. Ltd., shares his views on the development and challenges of the e-reader industry
The E-Reader Arena
Ding Huiwen, CEO of Shanghai Yeahmore E-reading Media Co. Ltd., talks about the future of China's expanding e-reader industry
- New Fun Thing
Reading using the Internet and mobile phones is quickly becoming a cultural phenomenon
- Readers Going Digital
A fledging electronic book industry still has more development ahead
- A Treasure Trove of Words
The Phase II Project of the National Library of China features not only hi-tech but also reader-friendly services
- A New Chapter for E-Books
Copyright protections are needed for China's fast growing electronic book publishing market
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