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Nation
Internet Celebrity Faces
 NO. 24 JUNE 14, 2018

Internet celebrity faces, characterized by big eyes, double eyelids, white skin, a high nose bridge and a pointed chin, have become a regular sight on online platforms such as live streaming websites.

The popularity of this aesthetic reached its peak in 2015 and 2016 when webcasting platforms experienced explosive growth. Many underwent expensive surgery at illegal private hospitals to achieve this look, with inevitable complications meaning that people ended up at more professional hospitals to repair their appearance.

The pursuit of double eyelids and a high nose bridge occurred in Japan around 30 years ago. At that time, the appearance of Hollywood stars was popular in Japan, with the phenomenon lasting for almost 10 years. But people later became more rational and only made small changes which they believed made themselves look better, but less detectable by others.

The current fervor for Internet celebrity faces indicates that China's cosmetic surgery industry is still in a nascent stage of development. Patients' view of beauty is immature and many practitioners of the industry are in pursuit of profits regardless of moral standards.

The ideal situation should be improving customers' self-confidence through plastic surgery by focusing on their shortcomings with doctors charging a reasonable price for the procedure.

(This is an edited excerpt of an article published in China Newsweek on June 4)  

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