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Recreating Pedestrian Streets
  ·  2019-08-19  ·   Source: NO. 34 AUGUST 22, 2019
 

Pedestrian streets are a symbol of a city's prosperity. Many international metropolises have pedestrian streets which best capture the city or even the country's characteristics, such as Arbat Street in Moscow, Avenue des Champs-Élysées in Paris and Fifth Avenue in New York.

Over the past decades, many Chinese cities have built pedestrian streets. These streets play an important role in satisfying consumer demand and improving their city's image.

However, many pedestrian streets can hardly meet the needs of consumption upgrade at present as China pursues a development mode focused on quality.

In December 2018, the Ministry of Commerce issued a notice on renovating pedestrian streets in China, stating that the program will start in 11 pilot cities first.

Wangfujing Street in downtown Beijing is among the 11 pilot pedestrian streets. As the first commercial street in Beijing, Wangfujing Street has failed to live up to its name in recent years, a result of competition from e-commerce and other commercial centers in the capital. In order to change the situation, multiple measures have been taken to upgrade the street. WF CENTRAL, Hongkong Land's retail center which opened in May 2018, attracted a number of high-end international brands. In addition, the street is being renovated with a new square built, billboards torn down and green plants placed, creating a leisurely space for residents.

In the next three years, the renovation will be expanded. Thirty to 50 more pedestrian streets with a beautiful environment, abundant shopping and distinctive culture will be built in major cities across the country.

(This is an edited excerpt of an article originally published in Oriental Outlook on August 8)

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