This year, May 18 marks the 42nd International Museum Day and the launch of a high-tech interactive art exhibition based on the ancient Chinese painting Life Along the Bian River at the Pure Brightness Festival (Qingming Shang He Tu) at the Archery Pavilion (Jianting) in the Palace Museum, made possible via a partnership between the museum and Phoenix Satellite Television.
The theme chosen for this year’s International Museum Day is "Hyperconnected Museums: New approaches, new publics." The Palace Museum’s exhibition is offering audiences a novel and immersive experience which is highly consistent with this theme. It is an innovative exploration of a masterpiece created by the painter Zhang Zeduan during the Northern Song Dynasty (960-1127) and currently curated by the museum.
Visitors can make reservations on the Palace Museum’s official website to experience the exhibition free of charge following an initial trial period.
Copyedited by Laurence Coulton