Chen Xiaoying, 26, from south China’s Guangdong Province

Chen established her online fashion store “New French Elegance” on Taobao with her classmates after graduating from university in Australia in 2014. Her parents gave her 1 million yuan ($157,000) to start the company, but it was almost all gone after the first three months. Singles’ Day in 2014 was her last chance to make the business a success. She succeeded with her store getting popular  thanks to the shopping festival. She made 20 million yuan ($3.1 million) in profit over the course of the year.