Chinese consumers intended to spend 11 percent more to shop online during the holiday season at the end of 2011, according to a survey by Visa International.
They fork out an average of $822 in spending this year, the biggest increase among eight markets polled.
The figure is higher than the global average level of $701, said the credit card firm in the survey over 502 respondents in China.
A total of 4,033 consumers between 18 and 55 in eight markets in the Asia-Pacific region, including Japan, Singapore and Australia, were covered in the survey.
The Chinese respondents said they plan to increase their online spending since they are able to enjoy merchant discounts and a wider choice. |