Huntsman Advanced Materials (Huntsman AdMat), a leading global manufacturer of epoxy adhesives, aerospace composites and electrical insulating materials, said its business in China will open a new chapter in 2012.

China's industrial upgrade creates a huge demand for advanced materials, and this means huge business potential for Huntsman AdMat, said Steen Weien Hansen, the company's Asia Pacific region vice president.

Many key industries that China encourages during the 12th Five-Year Plan (2011-15) are in the fields where Huntsman AdMat has strength, said Hansen.

The company will strengthen products for wind and solar energy, power generation and clean-energy vehicles. It also plans to combine its strong heritage of material innovation with its local business in China.

The company is building a new research and development center in Shanghai, which will be a world-class facility with 355 staff and put into use in the first half of 2013, said Hansen.