A week-long publicity campaign was launched on June 11 in China to promote honesty in the food industry after a series of food safety scandals.

Under the theme of "building a homeland with moral integrity and strengthening food safety," various departments at all levels around the country held activities to show the results of their work in strengthening food safety and cracking down on major food safety cases.

Moreover, activities were held to raise food producers' and dealers' awareness of relevant laws and regulations, as well as boost their level of honesty and enhance their credibility.