Acorn International Inc., a media and branding company listed in the New York Stock Exchange, announced on November 26 that it has entered into an insurance business cooperation agreement with Sino-U.S. United MetLife Insurance Co. Ltd.

Acorn and MetLife China will jointly promote and sell short-term accident insurance and health insurance to Acorn's customers within designated provinces in China.

"We are a leader in the telemarketing business among foreign and joint venture insurers in China," said Bob Pei, CEO of MetLife in China.

"Collaboration between Acorn and MetLife will introduce Chinese consumers to a variety of trusted, reliable insurance products that meet the needs of China's rapidly evolving insurance marketplace," said Don Yang, CEO of Acorn.