China needs to raise the proportion of Chinese brands in its exports to improve the nation's trade quality and efficiency, said Fu Shuangjian, Vice Minister of the State Administration for Industry and Commerce (SAIC).
Chinese brands make up less than 10 percent of China's exports, said Fu at the 2010 China Trademark Annual Meeting, opened on September 1 in Xining, capital of northwest China's Qinghai Province.
Only less than 20 percent of Chinese exporters have registered trademarks in China, while less than 5 percent have registered trademarks abroad, said Fu.
The SAIC will boost efforts to protect trademarks at home, and it will also encourage domestic companies to buy foreign trademarks and have their own brands registered overseas, Fu added.
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