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WORKING AND WINNING IN CHINA
World Fortune 500 CEOs Talk About China
Author: China Daily
Publisher: New World Press
Year of publication: 2007
ISBN: 978-7-80228-497-5
Price: 78 yuan
Size: 170x240mm
Pages: 305
Contents:
Airbus
Alcoa
Areva
Avon
Bertelsmann
BCG
Canon
Carrefour
Coca-Cola
Disneyland
EMC
Ericsson
Ernst&Young
Fujitsu
GE
Hermes
Honeywell
HSBC
IBM
Lufthansa
McDonald's
NCR
Nokia
P&G
Philips
Siemens
Starbucks
Toshiba
Unilever
Volkswagen
Features: The author of this book has interviewed more than 30 people working in China, who are all managers or CEOs from Fortune 500 companies. They came to China to do business and make money. They may know little about China but they have their own management concepts. Working here in China they may have various different experiences, impressions and encounter numerous obstacles or conflicts including culture, customs, public relationships, management concepts and government systems. What have they learned from working in China? What do they think of the Chinese investment environment? What successful and unsuccessful experiences have they had working in China? How have they benefited from the Chinese market? This book seeks to answer these questions and describes their experience with first-hand interviews. | 
