WORKING AND WINNING IN CHINA

World Fortune 500 CEOs Talk About China

Author: China Daily

Publisher: New World Press

Year of publication: 2007

ISBN: 978-7-80228-497-5

Price: 78 yuan

Size: 170x240mm

Pages: 305

Contents:

Airbus

Alcoa

Areva

Avon

Bertelsmann

BCG

Canon

Carrefour

Coca-Cola

Disneyland

EMC

Ericsson

Ernst&Young

Fujitsu

GE

Hermes

Honeywell

HSBC

IBM

Lufthansa

McDonald's

NCR

Nokia

P&G

Philips

Siemens

Starbucks

Toshiba

Unilever

Volkswagen

Features: The author of this book has interviewed more than 30 people working in China, who are all managers or CEOs from Fortune 500 companies. They came to China to do business and make money. They may know little about China but they have their own management concepts. Working here in China they may have various different experiences, impressions and encounter numerous obstacles or conflicts including culture, customs, public relationships, management concepts and government systems. What have they learned from working in China? What do they think of the Chinese investment environment? What successful and unsuccessful experiences have they had working in China? How have they benefited from the Chinese market? This book seeks to answer these questions and describes their experience with first-hand interviews.