We have been in the gaming industry for 12 years, and we want to keep our business growing in China, where the market is very promising.

Our base is in Brisbane, Australia, and our business structure is mature. We need to do research and evaluate the potential for growth before opening a branch office somewhere outside Australia. We want to make sure that we know about the market.

We have a lot of partners worldwide, which means we do not have to do it by ourselves. We focus on game development, and our partners could provide a creative vision. We have a publisher here in China. They have a good sensibility for both Chinese and Western markets. Besides translation from English into Chinese, we can also use local social media for better marketing. So far, 30 percent of Fruit Ninja players are Chinese. We can produce unique and exclusive content for Chinese clients through such cooperation.