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UPDATED: March 18, 2015
China's National Image Global Survey 2014
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Part 9: About the Platform of China's National Image Survey

1. Special features of the platform (see the features of the last year)

2. Content of the survey (the same to the last year)

3. Methodology (the same to the last year)

4. Institutions involved (the same to the last year)

The Center for International Communication Studies under the China Foreign Languages Publishing Administration was established in 2004. It is a state-level think-tank specializing in studies of international communication and China-related international news, with nearly 100 Chinese researchers and foreign experts.

Main offices: Research Office of Communication Strategy, General Information Research Office, International Media Research Office, Translation Research Office, Secretariat of the Translators Association of China, Research Office of National Image Communication and Evaluation, Research Office of the "China Threat", Research Office of the Image of the Communist Party of China in the International Media, Center for the Monitoring and Assessment of China-related International News, and Research Office of Overseas Publications and Related Literature.

Research focus: The center is renowned for its studies on practical subjects and corresponding suggestions. It is competitive in designing global communication strategy and policy planning, assessment of international opinion, respondent survey and evaluation of communication effects. It provides policy advice and strategic research services for the central government, business community, public service institutions and non-governmental organizations. It has undertaken a number of major projects and key research programs funded by the National Social Science Foundation, including "Research on the 'China Threat' in the Global Media and Countermeasures", "Studies on the Designing of China's Image in International Communication", "Strategic Studies on Enhancing China's International Communication Capability" and "Studies on China's National Image and Influence in Africa".

Publications: The center is a key member of the media opinion evaluation mechanism of the information and publicity departments of the central government. Based on its multilingual database of international media opinions covering over 8,000 media organizations, major think-tanks and public opinion research agencies worldwide, the center produces more than 20 dynamic research products, including Publicity Studies and Guidance Information and China-related News in Overseas Media. It is also the editor of the book series "Studies of International Communication Theories and Practices", and the sponsor of several State-level professional journals such as International Communications, Internet Communication and Chinese Translators Journal

Regular events: The center is the organizer of such high-end academic conferences as "Seminar on International Communication", "National Workshop on Translation and Interpretation", "Seminar on the Communication of China's Political Discourse" and "International Seminar on the Chinese Dream". It works with other Chinese and international professional agencies to build joint research bases and collaborative innovation centers. It publishes an annual report on the global survey of China's national image.

Lightspeed GMI

Lightspeed GMI is a world-renowned research company, enjoying a high reputation among its partners for its innovative technology, proven sampling methodologies and operational excellence. Focusing on local market knowledge, Lightspeed GMI's proprietary panels have access to more than four million online research respondents with unparalleled quality, capacity and targeting.

Lightspeed GMI offers a full suite of data-collection services, including custom panels and communities, specialty panels, and observed digital behavior and ad tracking across the consumer, B2B, financial and healthcare business segments. It provides the industry's most complete and highest-quality portfolio for conducting online research.

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