A press conference for the 45th Taiwan Golden Horse Film Awards was held on Sunday, according to Tungstar.com.

Local supermodel and actress Lin Chiling, the image ambassador of the awards, attended the press conference.

Lin is the former host of the Golden Horse Awards. This time, she was chosen as the ambassador for her successful screen debut in John Woo's blockbuster Red Cliff. In the film, Lin plays a beautiful woman in ancient China, Xiao Qiao, the wife of military strategist Zhou Yu.

Lin did not charge an endorsement fee for her involvement in the Golden Horse Awards. She says being the ambassador is a great honor, and she would like to use her star power to help boost the development of local film industry. She was presented with an award to honor her contribution.

The star will start shooting advertisements for the film awards soon, Tungstar says.

The Golden Horse Film Awards give out some of the most prestigious honors for Chinese films.

This year's event will be held in Taichung on December 6.

(CRIEnglish.com August 25, 2008)