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Business
Print Edition> Business
UPDATED: March 5, 2012 NO. 10 MARCH 8, 2012
Gaining an Edge in the MICE Industry
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A conference room on the fourth floor of CNCC (COURTESY OF CNCC)

CNCC Profile

The China National Convention Center (CNCC) was built with a total investment of 5 billion yuan ($794.4 million) from Beijing Northstar Industrial Group. With eight floors above the ground and two levels underground, CNCC occupies an area of 12 hectares, and has a total floor area of 530,000 square meters.

A little more than half of its total floor area, or 270,000 square meters, is exhibition space and the remaining 260,000 square meters are supporting facilities, including two hotels and two office buildings. CNCC is currently the largest conference center in Asia.

CNCC has 100 meeting rooms, which can accommodate 20,000 people. The Plenary Hall on the fourth floor can seat 6,000 people, and is an ideal venue for meetings, banquets, exhibitions and performances. The Ballroom can accommodate 4,000 meeting participants or 3,500 guests to banquet. The 40,000-square-meter exhibition area can be used to host large events such as banquets, meetings and performances.

The Plenary Hall, Ballroom and the Auditorium are all equipped with advanced digital audio and visual equipment, and all meeting rooms have digital meeting recording systems and simultaneous interpretation equipment.

The catering service is a highlight of CNCC. A 5,500-square-meter kitchen lies on the first level underground, and there is a kitchen on each of the first to third floors. Banquets and buffets can be offered at every meeting room on the first to the fourth floor.

CNCC has a strong catering service team. The executive chef is from France and has worked for 15 years in joint venture hotels in China. All other chefs have work experience in five-star hotels.

CNCC's quality catering service has won many big orders. For instance, in January 2010, SAP, a major global software company, held its annual meeting in the Asia-Pacific region in CNCC. The 900 participants spent 4.35 million yuan ($690,500) on the catering services in the four-day meeting.

CNCC is proud of its stunning architectural design blending both traditional and modern elements. Because the front of the CNCC building looks like a traditional Chinese bridge, CNCC believes its role is to communicate with the world.

Located between Beijing's fourth and fifth ring roads, CNCC boasts an enviable location and is easily accessible in every direction. Within 5 km from CNCC there are many quality hotels, catering facilities, shopping malls and entertainment facilities.

CNCC has successfully transformed from an Olympic venue into a lucrative conference and exhibition center.

During the Beijing Olympic Games in 2008, CNCC was both a competition site and media center. The Plenary Hall on its fourth floor was the site for fencing preliminaries and finals and modern pentathlon (fencing and shooting), while the exhibition space on the first floor was used as the International Broadcasting Center. CNCC Grand Hotel served as the Main Press Center and provided lodging to hundreds of journalists from home and abroad. CNCC's Ballroom became the site for Wheelchair Fencing and Boccie during the Beijing 2008 Paralympic Games.

After the Olympic Games, CNCC was renovated to become the largest conference center in Asia. It was officially opened to the public in November 2009.

Although some former Olympic venues have faced many problems after the Olympic Games, CNCC has made a huge profit.

In 2010, CNCC's first full year in operation, it hosted 663 events, including 14 international exhibitions and 54 international conferences, drawing 717,000 participants in total.

In 2011, CNCC hosted 831 meetings and 69 exhibitions, which were respectively participated in by 300,000 and 1.14 million persons.

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