(CFP)

NBA basketball star LeBron James demonstrates his shooting technique for young Chinese basketball players during a promotion activity at the Chaoyang Gymnasium in Beijing on August 22.

James has millions of fans in China, where he is a household name. His four-day China tour beginning August 21 brings a new wave of NBA mania to China following the hype from his NBA counterparts Kobe Bryant and Jeremy Lin.

James rose to his professional peak by winning back-to-back championships this year, first as one of the big three of the Miami Heat to take the crown at the NBA final for the 2011-12 season, and then as star player of the U.S. Olympic basketball team that retained the Olympic men's basketball title in London.