In the 21st century, Tibet has developed new programs to attract visitors. They include cultural tours, folklore tours, eco-tours, mountaineering tours, skiing tours, exploration tours, automobile tours, biking and hiking tours, horse riding tours, boating tours, hunting tours, fishing tours, hot balloon tours, sunlight bathing tours and hot spring tours. Thus far, it has formed four tourist zones including the Lhasa-Nyingchi-Shannan eco-tour, Lhasa-Xigaze-Ngari pilgrimage tour, Lhasa-Xigaze-Tingri-Zham sightseeing tour, and Lhasa-Nagqu-Qinghaigrassland tour. They boast a total of over 60 scenic spots.

Located in an area at low latitude, Tibet has big daily difference in temperature but small annual difference in temperature. Especially the areas in southeast Tibet have a mild climate in winter, like the late winter in north China. Having a sunshine bath on the Qinghai-Tibet Plateau in winter is also a unique tourist experience. In order to promote tourism in the low season, and further show the unique charm of cultural and natural resources in winter special to Tibet, the tourist department is making efforts to develop various programs and promoting knowledge of them through various tourist trade activities.

There are many tourist attractions in Tibet in winter. Especially in the Nyingchi area, there are the intoxicating Yarlung Zangbo Grand Canyon, Maindui Glacier and Bokam Town Spruce Forest, and so on. In the autumn and winter in Nyingchi, the deep, serried woods present a beautiful view, and the turning point of the years is the best time to visit. There are many celebrative activities in Tibet, including the Festival of Lights, Gudu Festival and the Tibetan New Year’s Day according to the Tibetan calendar, with colorful contents. Through this, tourists can fully realize the deeply religious cultural atmosphere of Tibet.

Mount Qomolangma, with an elevation of 8,844.43 meters above sea level, is the highest peak in the world. At 5,100 meters above sea level, Rombuk Monastery is the highest monastery in the world that represents the Nyingma Sect of Tibet Buddhism. Qomolangma Nature Reserve is home to 2,300-odd higher species of plants and more than 270 species of animals, of which 33 are subject to State key protection. All these have great attraction to tourists from home and abroad. In 2007, Tibetan tourism departments made great efforts to develop Mount Qomolangma tourism. It received 40,000 tourists from home and abroad that year, the most ever. In 2008, in view of the Olympic torch relay on Qomolangma, Tibet also introduced three routes of “Olympic Qomolangma Tour”, namely, regular tour, walking trip and self-driving and shooting tour, providing services for tourists from home or abroad to enjoy Qomolangma and be involved in the Olympics.

(China's Tibet facts and Figures 2008)