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TCM's Waterloo
Severe investment gaps in research and development, shortcomings in industrial standards and a lack of strict quality control have become the main barriers deterring the entry of Traditional Chinese Medicine into foreign markets
Breaking With Tradition

As Chinese companies take leaps and bounds to expand their businesses abroad, traditional Chinese medicine (TCM) is having a hard time hitching a ride on the "going global" bandwagon. Recently, TCM products have been all but shut out of the European market due to technicalities and new marketing requirements
Full Story
In-depth
A New Future for TCM
The traditional Chinese medicine industry confronts the challenges of product innovation, management standardization and customer convenience
Centuries in the Making
Hundreds of years of experience have led to herbal medicine producer Tongrentang's success and will aid the company as it looks to expand abroad
Background
TCM Industry Overview
The TCM industry generated an output value of 317.2 billion yuan ($48.8 billion) in 2010, soaring 29.5 percent from a year ago
Video  
Oriental Magic
TCM Gaining Popularity Across the World
Archive  
- Fighting the Next Superbug
Chinese pharmaceutical giant sets five-year goal to develop treatments for future contagions using traditional Chinese medicine
- Rethinking TCM Shots
The government is boosting standards for traditional Chinese medicine injects after reports of health problems
- Feeling the Pulse of the Flu
The Traditional Chinese Medicine approach to dealing with A/H1N1 flu
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