(WEI YAO)

A 21-year-old college student named Liang Bo earned the top prize of the first season of The Voice of China , a popular singing competition program on Zhejiang Satellite TV, on September 30.

The program, which premiered in July, is based on Dutch program The Voice of Holland . It captivated viewers because of its emphasis on talent rather than appearance. Contestants are selected through blind auditions by four coaches who cannot see the singers, but only hear their voices.

Born in Changchun, capital of northeast China's Jilin Province, Liang is now a senior student at the Jilin College of Arts.