Baidu Inc., China's biggest online search engine, is hoping to better position itself for a major Internet migration from personal computers to mobile devices.

The company will accelerate its pace of investment, including possible mergers and acquisitions (M&As). It will invest in "key businesses and products, key personnel, key partners and core infrastructure facilities. Prudent M&As will continue to complement organic investment, particularly in mobile and cloud technology and vertical content," said Jennifer Li, Baidu's CFO, on October 30.

The company will further develop its mobile business by providing mobile applications- based advertising and developing location-based services, according to Robin Li, Baidu's Chairman and CEO. China's online advertising market has been hit by the nation's slowing economic growth. Major Internet companies have seen a reduction in advertising revenue this year.