Nu Skin Enterprises, one of the world's top five direct-selling companies, expects its sales in China to exceed $1 billion this year and to achieve five-fold growth in the coming five years.

The anti-ageing product developer, manufacturer and seller is eyeing opportunities brought by China's ageing society and growing individual incomes, according to Vincent Cheng, regional Vice President of West & North Mainland, Nu Skin Greater China.

"We have full confidence of reaching that goal," he said, adding that his company had planned to increases sales to $1 billion in 2014 from $200 million in 2009.

To reach that goal, Nu Skin opened up regional office in Shanghai. The office is for the Chinese mainland, Hong Kong, Macao and Taiwan, and is the company's first regional base outside its home market, the United States.