The 2009 American sci-fi disaster film 2012 is set to be released in 3-D format for the Chinese market.
The film is about the earth's supposed 2012 doomsday, according to ancient Mayan legend.
In 2009, it made a whopping 465 million yuan ($75 million) on the Chinese mainland.
Earlier this year, James Cameron's 3-D re-release of Titanic took more than 930 million yuan ($146.5 million) to become the biggest film on the mainland this year.
Due to the success of the Titanic rerelease, China Film Group Corporation asked Hollywood studios if they could also convert a popular film into 3-D.
Columbia Pictures proposed 2012.
A 30-minute sample of the film has been shown in Beijing with the audience describing the scenes of destruction in California and Las Vegas in 3-D as breathtaking.
China will be the first to see 2012 3D when it's released on November 20 and the distributer said "if it is a success, we may be seeing more 3-D conversions in the future."
(CRIENGLISH.com November 14, 2012) |