China's LeVision Pictures is officially breaking into the U.S. market with an office in Los Angeles and will kick off its Hollywood campaign with a $200-million film fund for future blockbusters.
The company has five employees right now and its formal title is LeVision Pictures USA.
LeVision is the third-largest Chinese production house and boasts Zhang Yimou, one of China's most high-profile filmmakers, as its artistic director.
LeVision's parent company is LeTV, which produced The Expendables 3, and has a stake in the Tiny Times franchise.
LeTV's CEO Jia Yueting flagged the foundation of the U.S. presence earlier this year on a visit to Hollywood.
This is the latest of several recent forays into Hollywood by Chinese companies.
(CRIENGLISH.com October 10, 2014) |