Shanghai Media Group (SMG) and Walt Disney Company jointly announced their cooperation will be extended to television content development, film co-production, content distribution and marketing.

"SMG's diverse platforms, digital destinations and assets provide audiences anytime access to great entertainment," Disney chairman and CEO Robert Iger said.

"The initiatives we are announcing will serve as the cornerstone of actualizing SMG's vision in applying world-class creative process; contributing toward the success of local content creation for international markets and creating new business models across both digital media and traditional spaces," said Li Ruigang, chairman of SMG.

Cooperation and exchange between the two companies has a history of 15 years.

A new Disneynature documentary is currently being made in China. The film, co-produced by Disney and SMG, will showcase China's wildlife and natural beauty to the world.

Disney is also in discussion with Toonmax TV under SMG to produce a kids' animation series.

In 2013, Disney and SMG's BesTV New Media company agreed to form a joint venture in Shanghai.

(Xinhua News Agency November 21, 2014)