The State Administration of Market Regulation launched a 100-day campaign on January 8 to regulate the healthcare industry along with another 12 departments. A total of 23.2 million yuan ($3.4 million) has been returned to consumers from 1,298 cases found to be illegal, which were worth a total of 2.18 billion yuan ($322 million) until January 30.

The sizable results show the effectiveness of the campaign as well as highlighting the deep set problems of the industry.

The healthcare industry has long required reform. Healthcare products are categorized as food in administration frameworks; however, they are seen as medicine by consumers, leading to misunderstandings. This campaign is the ideal opportunity for the government to explore effective ways to narrow the gap between regulation and supervision.

With regard to long-term management, an efficient supervision system is in great need.

China's healthcare industry has developed wildly over the past years. This campaign is a firm act against chaos with deeper supervision and reforms needed.