Science programs on TV play an important role in popularizing scientific knowledge. However, most of them are not as popular as entertainment programs because they are often dry and boring.
Therefore, they should be innovative and use interesting elements to attract viewers. For instance, some programs have used magnificent sets and props to attract viewers. Forward to the Future, an annual program broadcast on the state broadcaster China Central Television (CCTV) since 2016 invited ordinary people and celebrities in the entertainment arena to do scientific experiments together to convey to the audience the wonders and beauty of science.
In addition to innovation, science programs should be accurate and professional. For instance, Super Brain, a science program imported from Germany by Jiangsu Television, showcases the infinite potential of the human brain. Though the content has remained the same for six years, the format has changed constantly to retain viewers' interest.
A CCTV program on artificial intelligence (AI) demonstrates the latest developments in the technology in various sectors through competition between humans and robots, inspiring the audience to reflect on how humans should face AI.
The purpose of science programs should be to bring seemingly difficult and complicated scientific knowledge into people's lives smoothly.
(This is an edited excerpt of an article originally published in Guangming Daily on April 1)