Sssensational Designs

"Sssensational" Designs

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A graphic design by Zhang Dongqing features two curved snakes forming the shape of a gourd, a symbol of blessings and wealth in Chinese culture
Liu Mengyuan's creative piece earns second prize in the graphic design category. It transforms the snake's slender form into a Chinese knot-a symbol of luck, unity and prosperity
Zhang Yi's Lunar New Year Vibe wins first prize in the graphic design category. This design features two snakes coiled into the shape of a lollipop, conveying the sweet and joyful atmosphere of the Spring Festival, or Chinese New Year, celebration
A graphic design by Wei Yanzhong features multiple snakes forming the shape of Chinese coins, symbolizing wealth and prosperity
Xiao Jiashuo's creative anti-slip sign design for the Year of the Snake, a colorful design using snake shapes that combine artistic appeal with functionality

The Chinese zodiac, consisting of 12 animal signs, is a quintessential part of traditional Chinese culture. On January 29, the Year of the Snake began according to the Chinese lunisolar calendar. The snake is a powerful cultural symbol associated with wisdom, healing and good fortune.

On December 6, 2024, the opening ceremony and Zodiac Culture Forum for the "Year In Year Out: Global Zodiac Design Competition Invitational Exhibition" took place at the Beijing Overseas Cultural Exchange Center.

At this event, designers creatively merged traditional Chinese culture with contemporary daily life, offering new interpretations of the snake. Let's take a look at the winning designs from this competition.

(Text by Wang Ruohan and photos courtesy of Beijing Overseas Cultural Exchange Center)

Copyedited by Elsbeth van Paridon

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