Good for All

Attendees pose for photos during the Social Good Fair in the 798 Art District in northeast Beijing on September 3 (COURTESY PHOTO)
A young visitor tries a bamboo bicycle made by Bamboo Bicycles Beijing (BBB), which started in 2013. BBB is a community-driven social enterprise that strives to empower local communities to take ownership over their mobility and environment through shared tangible action and creation. (COURTESY PHOTO)
The Social Good Fair, with organizations displaying their concepts and products, in 798 Art District in northeast Beijing on September 3 (COURTESY PHOTO)
A 15-meter-long whale made of recycled plastic bottles reminds people of sea pollution, which threatens whales' habitat. Visitors to the stand receive a free bottle of water, and those who return the empty bottle get a small reward (COURTESY PHOTO)
Visitors experience a "Stephen Hawking" wheelchair, which is designed to help people with amyotrophic lateral sclerosis accomplish certain tasks by using their eye movement for control (LI FANGFANG)
Artisans make clay sculptures and paper cuttings to showcase the Great Wall protection plan (LI FANGFANG)

September 5 is China's Public Welfare Day, established in 2016. This year, almost 6,700 public welfare programs will participate in a social campaign initiated by Tencent Foundation and launched with the Social Good Fair in Beijing on September 3.

This year, Tencent Foundation and 300 partner enterprises - including Industrial and Commercial Bank of China, China Post and Amazon China - will donate more than 600 million yuan ($91.8 million) to programs implemented by 120 public charity foundations.

The campaign is deeply connected with the Internet, as Tencent is one of China's IT giants. "China is enhancing its cyberspace building. The 'Internet plus' initiative has provided massive opportunities for this field," said Zhang Xunhong, Director of the Internet Social Work Bureau, Cyberspace Administration of China (CAC), at the launch ceremony during the fair.

This is the third year that Tencent Foundation has promoted a social campaign, guided by the CAC. CAC started to promote donating to charity via Internet platforms in 2016 by coordinating public welfare resources and encouraging web media and platforms, NGOs, and the public to participate in charity, according to Zhang.