Nicloas Chapuis (center), EU Ambassador to China cuts the ribbon at the opening of the "Experience Europe: Hidden Gems" Exhibition with ambassadors from European countries including Belgium, Finland and Sweden on October 8, in Beijing (PAN XU)
To celebrate the 2018 China-EU year of tourism, the opening of "Experience Europe: Hidden Gems" Exhibition was held in Beijing, on October 8, 2018.
In July 2016, the Chairman of the European Commission Jean-Claude Juncker and Chinese Premier Li Keqiang announced that 2018 would be the China-EU Tourism Year. It was launched in Venice the Governor's office on January 19, 2018.
A series of activities have been held in China and the EU throughout the year to increase the number of visits between tourists in a bid to generate a greater understanding and develop new opportunities for tourism between the two.
Nicloas Chapuis (right), EU Ambassador to China introduces the exhibition to Beijing Review at the opening of the "Experience Europe: Hidden Gems" Exhibition in Beijing, on October 8 (PAN XU)
"Tourism between China and Europe has been developing extremely rapidly, according to the European Tourism Commission, in 2016 there were 800 million visitors from China," said Nicloas Chapuis, EU Ambassador to China.
"Tourism can contribute to developing our economy and create jobs, but more importantly, it allows us to understand each other better and it deepens our friendship."
He also highlighted the concept of sustainable tourism, which means improving the environment and enriching culture heritage, as well as fueling the economy.
This exhibition aims to introduce less famous tourist attractions in European countries to Chinese visitors. The next stops are Qingdao and Xi'an.
Copyedited by Craig Crowther
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