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New Consumption Impetus
There are 100 million Internet users in China who are online shopping consumers. Young people, especially white-collar workers, comprise the majority. On November 11, popularly referred to as Singles Day by Chinese Internet users, the daily sales of online retailers in China reached a new high of $4.8 billion
Online Carnival

On this year's Singles Day, over 213 million Internet users swarmed to Taobao and Tmall, two websites operated by China's e-commerce giant Alibaba Group, for its 24-hour 50-percent-off carnival. Together the sites raked in a record 19.1 billion yuan, up 260 percent year on year

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Top Players on Singles Day
- Taobao and Tmall
- 360buy.com
- E-Commerce China Dangdang Inc.
- Suning.com of Suning Appliance
- Tencent Holdings Ltd.'s 51buy.com
- Coo8.com
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