With the campaign tagline "Find Your Vibes," this initiative invites the world to reconnect with Ho Chi Minh City — not just as a place on the map, but as a living experience full of energy, flavor, and cultural depth.

Discover Ho Chi Minh City Anew Through the Cinematic Journey of "50 Flashes"

At the heart of the campaign is "50 Flashes", a cinematic short film capturing 50 unforgettable moments from across the city. More than a visual montage, the film is an emotional journey — weaving together iconic architecture, sacred temples, vibrant markets, and spontaneous street scenes into one fluid story of life in motion.

Blending heritage with modern cinematography, "50 Flashes" bridges past and present, offering travelers a soulful preview of the people, places, and passions that make Ho Chi Minh City so magnetic.

Renowned photographer Cao Ky Nhan lends his eye to the campaign through an exclusive photo series that captures 50 signature destinations and flavors of the city. Curated into four thematic pillars — Tourism, Historical Sites, Spiritual Culture, and Culinary Arts — the collection paints an authentic portrait of a city in constant renewal.