Li Dongsheng, founder and Chairman of TCL Electronics Holdings Ltd., a Chinese consumer electronics giant, has sparked discussions by raising questions on why the sales and usage of televisions in China remain low in the era of smart TVs, despite the country's leading position in the high-definition display industry. Frustration with increasingly complex functionality, poor viewing experience, inadequate services, high fees and stale, low-quality content have led to a significant drop in TV usage in recent years.
The decline, which is now sounding alarm bells for related industries, is tied to the struggle for control among players in these industries, including TV manufacturing, license holding and content provision. The online consensus is that these players have been prioritizing their own interests over those of TV viewers.
To address this, the National Radio and Television Administration has initiated several reform measures. Emphasizing ease of use and quality content is seen by industry insiders and consumers as key to improving viewership. The future of TV lies in viewer satisfaction.
